Already, AI avatars are being used to read Reddit stories in Indonesian voice-over. Soon, fully AI-generated popular videos with virtual influencers will flood the market.
Whether it is a grandmother doing the "Alamak" dance on TikTok, a ghost hunter screaming in a dark cemetery on YouTube, or a live streamer crying because she reached her sales quota, the content is authentically, unmistakably Indonesian.
However, with the arrival of high-speed internet and affordable smartphones (Indonesia is one of the world’s largest mobile-first markets), the dam broke. moved from television primetime to social media anytime .
Are you a content creator or brand looking to navigate the world of Indonesian entertainment? The rules change daily, but one thing remains constant: authenticity wins. Create for the warganet, and the warganet will create your fortune.