The salesman has to smile while watching a customer try on a bra that she has already sweat in. He has to steam it, re-hang it, and pretend not to notice the deodorant marks.
This isn’t the old nightmare—the creepy customer, the faulty clasp, or the returned bodysuit with makeup stains. No, this is far worse. This is the nightmare of obsolescence . the lingerie salesmans worst nightmare new
Today, that expertise is obsolete.
The new nightmare is the customer who has already bought the item online, worn it at home for three days, and now comes into the store to "compare" it to a new size—knowing full well she’s going to return the worn one and buy the new one. The salesman has to smile while watching a
What happens to the salesman when the customer walks in, scans the QR code on the hanger, and sees a hyper-realistic render of the product on her own body before he can even say, "Can I start a fitting room for you?" No, this is far worse