The future of is hybrid. It is a 10-hour video game with a tearjerker ending. It is a four-part documentary about the ice cream industry that is edited like a heist film. It is a comic book adaptation that quotes Hegel.
Does John Wick: Chapter 4 have deep philosophical dialogue? No. But it has astonishing choreography, world-building, and a clear understanding of its visual language. That is better entertainment within its genre. Conversely, a film that is pretentious, poorly paced, and self-satisfied is worse than a well-made action movie. The future of is hybrid
Quality is not a genre. It is a standard of craft. A reality competition show like The Traitors can be "better" content than a prestige drama with wooden acting and a derivative script because it understands its mechanics and respects its audience’s intelligence. What does the horizon look like? We are seeing the rise of interactive narratives (video games like Baldur’s Gate 3 offer character writing that puts most TV dramas to shame). We are seeing the decentralization of media via podcasts and YouTube documentaries that rival the production value of network television. It is a comic book adaptation that quotes Hegel
The infrastructure exists. The talent exists. The audience exists. The only thing missing is the permission to expect more. But it has astonishing choreography, world-building, and a
Popular media should be beautiful. Not pretty—beautiful in a way that serves the story. The framing of a shot in Slow Horses or the production design of Pachinko elevates the viewing experience from passive consumption to active aesthetic pleasure. Here is the uncomfortable truth. The entertainment industry is a market. It produces fast food because we eat fast food. If we want better entertainment content , we cannot simply complain about the existing junk; we have to starve the junk and feed the artistry.