The question is no longer "Should I post?" but rather "Is my current content working for me, or against me?" The world has changed. Recruiters no longer read resumes linearly; they scan your recent posts. Hiring managers no longer check references blindly; they check your comment history.

The "corporate zombie" content—"Thrilled to announce another Monday!" or "Grateful for this opportunity!"—is actively harmful. It signals you have nothing interesting to say.

When you post consistently about, say, "supply chain logistics," recruiters searching for those keywords find you. You skip the "apply here" black hole. They DM you directly. You enter the interview with leverage because they came to you .

That era is over.