Oscarpromotion , Burning Production , and Horipro control the female talent. These agencies act as feudal lords. They decide which actor gets the morning drama ( Asadora ), which singer performs the Olympics, and which celebrity gets "burned" (canceled) by the media.
The Japanese entertainment industry is a hydra-headed titan. It is simultaneously hyper-modern and stubbornly analog, wildly experimental and rigidly formulaic. To understand Japan is to understand how J-Pop , Kabuki , Terrifying Game Shows , Studio Ghibli , and V-Tubers can not only coexist but often feed off each other in a closed-loop economy. Oscarpromotion , Burning Production , and Horipro control
For years, Japan resisted streaming. Record labels—specifically and Being Inc. —clung to physical CD sales. The "tower records" culture remains strong; buying a CD with a bonus "handshake ticket" still drives the Oricon charts. The COVID Acceleration & The "Sakamichi" Shift When COVID-19 banned concerts and handshake events, the industry panicked. Suddenly, agencies were forced to embrace YouTube and TikTok. Virtual idols (V-Tubers like Hololive ), which had been a cult niche, exploded globally because they could "perform" without a live audience. The Japanese entertainment industry is a hydra-headed titan