itms-services://?action=download-manifestamp-url=https://example.com/app.plist (Result: iOS looks for a parameter named "download-manifestamp-url" – failure.)
itms-services://?action=download-manifest&url=https://example.com/app.plist (Result: The ampersand is escaped, but modern iOS is sometimes forgiving. However, avoid it.) Itms-services Action Download-manifest Amp-url Https
For modern internal distribution, consider a Mobile Device Management (MDM) solution (e.g., Jamf, Kandji, SimpleMDM) that can push apps silently. However, for quick, low-friction installs from a webpage or email, the itms-services method remains a valid tool in 2025. Part 9: Complete Working Example Step 1: Upload MyApp.ipa and manifest.plist to https://files.yourcompany.com/ios/ itms-services://