We are talking, of course, about the .
For designers, music fans, and typography enthusiasts, this phrase conjures a specific era: 2006, the release of Pharrell Williams’ debut solo album, In My Mind . But the font associated with that album art has taken on a life of its own, becoming a staple in meme culture, graphic design throwbacks, and vintage Y2K aesthetics.
Photoshop, GIMP, or Canva (Pro). Assets: ITC Lubalin Graph Demi Italic (or ChunkFive Italic).
Whether you buy the official license or use a free alternative, remember the rules:
| Feature | Real (ITC Lubalin Graph Demi Italic) | Common Fake (e.g., Impact Italic) | | :--- | :--- | :--- | | | Thick, blocky, rectangular | Thin, tapered, or wedge-shaped | | Letter 'M' | Vertical sides, sharp central vertex | Slanted sides | | Letter 'a' | Double-story (has a top arch) | Single-story (like a handwritten 'a') | | Weight | Extremely heavy (Demi-bold) | Often too light or too condensed |
The font used for the In My Mind album cover, as well as the majority of the promotional materials from that era, is a specific weight and style of .