Welcome to the new media. The video is ready. The comments are open. Let the discussion begin.
Never post the whole story. Post Part 1 with a cliffhanger. End the video with “Part 2 in bio” or “Wait for the end.” This artificially inflates retention rates. Even if the video is 15 seconds long, if the user watches it twice to catch the detail, you’ve doubled your watch time.
Consider the phenomenon of “context collapse.” When a collection team strips context to make a video universal, they often strip away truth. A video of a heated argument might go viral as “Karen attacks manager,” when in reality the manager had just stolen the customer’s wallet. By the time the truth emerges, the social media discussion has already convicted the person in the court of public opinion.
