The influencer marketing industry in Indonesia is expected to reach $1.4 billion by 2025, with 71% of Indonesian youth admitting to following their favorite influencers on social media. This has created new opportunities for brands to reach their target audience, with many companies partnering with influencers to promote their products.
Organizations like the Indonesian Youth Climate Change Coalition have been established to raise awareness about climate change and promote sustainable practices. Eco-friendly products, such as reusable bags and refillable water bottles, have become popular among young people.
The rise of social media has led to a proliferation of food influencers and bloggers, who showcase the latest food trends and restaurants. Online food delivery platforms like GoFood and GrabFood have also become popular, allowing young people to order their favorite foods with ease.